Make

Business Automation

A powerful visual automation platform for building complex multi-step workflows between apps.

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Freemium Business Automation Freemium

About

What is Make?

Make (formerly Integromat) is a powerful visual automation platform that enables teams to design, build, and automate complex workflows between 1,500+ apps with unmatched flexibility. Its visual scenario builder uses a flow diagram metaphor — more intuitive than Zapier for complex logic with routers, iterators, aggregators, and filters. Make is the preferred choice for power users who need deep automation logic at a fraction of Zapier's cost, with pricing based on operations rather than tasks.

Pros & Cons

Pros

  • Visual flow-diagram interface is intuitive for complex automations
  • 1,500+ app integrations with deep module-level configuration
  • Routers, iterators, and aggregators for advanced data transformation
  • Significantly more affordable than Zapier at scale
  • Built-in data stores for stateful automation workflows
  • Webhook support for custom trigger and response handling
  • Error handling and auto-resume for production reliability

Cons

  • Steeper learning curve than Zapier for absolute beginners
  • Pricing model (operations-based) can be confusing to estimate
  • Some app modules less complete than Zapier equivalents
  • No self-hosting option — cloud-only platform
  • UI can feel dense for simple two-step automations

Use Cases

Building complex multi-step automation workflows with data transformation Automating e-commerce order processing and fulfillment Marketing automation connecting lead sources, CRMs, and email tools Data pipeline automation between databases and APIs Teams migrating from expensive Zapier plans to a cost-effective alternative
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