Plausible

Analytics Open source

A privacy-first, lightweight web analytics tool as an ethical alternative to Google Analytics.

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Open source Freemium

About

What is Plausible?

Plausible is a lightweight, privacy-first web analytics tool that provides all the essential traffic insights without compromising visitor privacy. It does not use cookies, does not track personal data, and is fully GDPR, CCPA, and PECR compliant — no cookie banner required. Despite its simplicity, Plausible provides pageviews, bounce rate, traffic sources, top pages, countries, devices, and custom event tracking. Its 1KB script is 75x smaller than Google Analytics, ensuring minimal performance impact.

Pros & Cons

Pros

  • Zero cookies — GDPR/CCPA compliant without a cookie consent banner
  • Extremely lightweight (1KB script) with no performance impact
  • Clean, simple dashboard showing essential metrics at a glance
  • Open-source and self-hostable for complete data ownership
  • Custom event and goal tracking without complex configuration
  • Email digest reports and Slack notifications
  • Shared public dashboards for transparent analytics

Cons

  • Less detailed than Google Analytics for complex attribution analysis
  • No session recording or heatmaps (use PostHog or Hotjar for that)
  • Limited funnel analysis compared to Mixpanel or Amplitude
  • Paid plan required — no permanent free tier on Plausible Cloud
  • Not suitable for enterprise-grade marketing analytics needs

Use Cases

Privacy-respecting website traffic analytics for blogs and businesses GDPR-compliant analytics without consent management complexity Open-source startups monitoring their marketing site performance Developers replacing Google Analytics for ethical reasons Simple traffic monitoring for SaaS product marketing sites
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