Umami

Analytics Open source

A simple, privacy-focused, open-source alternative to Google Analytics that you can self-host.

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About

What is Umami?

Umami is a fast, privacy-focused open-source web analytics tool that is easy to self-host and completely free. Inspired by the simplicity of Plausible, Umami stores data in your own PostgreSQL or MySQL database and provides clean dashboards with pageviews, sessions, top pages, referrers, devices, and custom events. With one-click deployment to Vercel or Railway and a growing Umami Cloud offering, it is the most developer-friendly self-hosted Google Analytics alternative.

Pros & Cons

Pros

  • Fully open-source and self-hostable — complete data ownership
  • Zero cookies and GDPR-compliant by default
  • One-click deploy to Vercel, Railway, or Netlify
  • Lightweight tracking script with minimal performance impact
  • Clean, modern dashboard UI
  • Multi-site and multi-user support
  • Free on self-hosted — no per-event pricing

Cons

  • No managed cloud with a permanent free tier (Umami Cloud is paid)
  • Less feature-rich than Plausible for advanced filtering
  • Self-hosting requires a database and basic DevOps knowledge
  • No built-in event funnel analysis
  • Smaller community and support resources than Plausible

Use Cases

Self-hosted privacy-first analytics for developer projects Multi-site analytics dashboard for agencies managing client sites Replacing Google Analytics for GDPR-compliant website monitoring Indie hackers tracking traffic across multiple products Open-source projects wanting transparent, self-owned analytics
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